Case Study: Curating Content Made Easy: How gravity AI Organized TripScout’s Regional Content
Bottom Line: Tripscout saved $1,000s of dollars replacing manual processes, while simultaneously scaling their operations.
About the company:
TripScout is a travel entertainment platform that provides users with an immersive travel planning experience by featuring articles and videos from top influencers at tops travel destinations. Through this process, TripScout curates and personalizes all of the world’s travel content in one easy-to-use app. Travelers can save any point of interest with one click, easily stitching together their perfect trip in a mobile, modern travel guide.
Business challenges:
- TripScout users felt overwhelmed by an abundance of content, making it challenging to find what they were looking for.
- TripScout had difficulty building an automated system that curates the right content for users and puts it in front of them at the right time.
- TripScout wanted to expand its reach and curate local content for users in different areas of the world.
How we helped:
TripScout’s goal is to assist users in planning their perfect trip by acting as a modern travel guide. But offering an endless stream of travel content for users across the globe requires intuitive content curation and platform personalization. TripScout needed to find a way to consolidate an abundance of information and create a new algorithm that could cultivate the specific content that users were looking for based on users’ goals and browsing preferences.
TripScout could have solved this problem internally, but it would have significantly hurt their ability to scale. The company was in desperate need of a data scientist who could build out an algorithm that would grow alongside their business. However, hiring one would take up precious training time and financial resources. Of course, their internal team could have manually solved this problem by plugging in the data by hand, but labeling articles for each city and overhauling their entire management system to accommodate the new data structures was quite the task. As a startup, TripScout was faced with a dilemma: should they spend the time and resources to build out a program themselves, or outsource it and move forward with their scaling faster?
“Gravity was our agent in the art of what’s possible.” — Andy Acs, co-founder & CPO of TripScout
Enter gravity AI. As a leading marketplace of Production Ready Model programs, the gravity AI container filled the role of TripScout’s data scientist and provided the tools and expertise needed to build an algorithm that listed and identified the location of each article. The container was easy to obtain and fast to download, fitting seamlessly into the KPIs of TripScout’s existing system.
From download to implementation, the whole process took less than one week to complete. TripScout’s data processes and overall scalability improved almost overnight through gravity AI’s plug-and-play software. TripScout stopped asking if this problem can be solved and started turning their attention to how they could move forward after.
Conclusion:
Since gravity AI, TripScout has gone from curating trip advice for just 100 cities to now having a worldwide reach. “We have the confidence to let our product work anywhere where there is content,” adds Andy Acs, co-founder and CPO of TripScout.
Working with gravity AI has provided TripScout not only with a wide new range of scaling possibilities but also saved precious time. As a startup, it would have taken a lot more time to build out their own service from scratch. Implementing an AI container seamless through gravity AI was just what TripScout needed.